But someone searching for a term like “affordable SEO tools” has a more specific intent and is closer to making a purchase. These people tend to be further down in the buying funnel than those searching for broad terms.įor instance, someone searching for “SEO” is probably trying to learn about SEO – the searcher is not ready to buy anything. Long-tail keywords are more specific and are often used by searchers ready to make a purchase or take action. For example, a user is most likely to search for “best restaurants near me” than “restaurant.” Long-tail keywords will help you find customers based on their actual search habits.
They target queries that users typically have. Long-tail keywords appeal to buyers with much more specific intent and interest. Long-Tail Keywords Match How Real People Search You’ll also record a much higher click-through rate for long-tail keywords than popular, short-tail ones. Although long-tail keywords have low search volumes, you have a better chance of ranking for them. If you want to increase your online visibility, you should focus on long-tail keywords. Long tail keywords are less competitive than shorter, more popular search queries, which makes them easier to rank for. The keyword “best running shoes for kids” will rank higher and bring a better conversion value to your business. If you sell shoes, your website might not appear on top of the SERPs of a search for “shoes” due to high competition. Targeting long-tail keywords is the best way to reach searchers ready to take action on a product or service. They have a higher conversion value and help you rank highly on SERPs because they’re more specific. Long-tail keywords are longer, more specific keyword phrases with lower search volume and less competition than more commonly used ones.
0 kommentar(er)
